Answer
Can I sell a diamond privately in South Africa?
South African law does not require a trade licence to sell your own diamond privately. The resale market splits four ways. Auction houses (Strauss & Co., Aspire) handle higher-value stones and take a commission. Jewellers will buy back at a discounted trade margin or accept a trade-in toward a new piece. Specialist diamond resellers (online and physical) buy at trade-margin prices. Private classifieds have lower friction but lower price discovery and higher counterparty risk.
Recovery rate depends on the stone, the market, and the documentation you can produce. A mined 1-carat round-brilliant with a current GIA report typically clears thirty to fifty per cent of the original retail price on private resale. A stone without a GIA report, particularly one with only an in-house certificate, clears much less, because the buyer must factor in the cost of independent re-grading. Lab-grown stones clear materially less than mined equivalents because the new-production price has continued to fall.
The retail-vs-wholesale price gap is laid out in The wholesale primer. The lab-grown resale curve is documented in Lab-grown in 2026: a position.